Purpose and values
Purpose and values
Our purpose is to bring you the joy of a better experience
We believe that people deserve better. Sky was founded on a simple but powerful idea: choice. In 1989, the UK had four TV channels. People were hungry for more. So we beamed
Today, we live in a world of almost limitless choice and better means something new. Our purpose is to bring you the joy of a better experience. That means we’re always thinking beyond what exists, to what could be. We’re always finding new ways to make every product, every service and every interaction with Sky the best it can be. Our purpose shapes how we show up as a brand, how we look after our customers, how our products work and how we work together to create a great culture at Sky.
Our values
Our values shape the way we do things, and the culture we share. They reflect what matters most to us, and you’ll see them in action through our work, every day.
Welcoming
We are collaborative and respectful, creating a sense of belonging and opportunity for everyone. That means we show up in a way that’s inclusive by nature, we play as one team, and we never stop learning.
Creative
We are ambitious and innovative, challenging the status quo to raise the bar on quality for customers. That means we are curious, we’re ambitious, and we embrace challenge.
Simplifying
We bring clarity, cut through noise and remove obstacles. That means we work to prioritise ruthlessly, reduce complexity and make things better.
Doing the right thing
We are fair and act with integrity, each one of us taking responsibility. That means we own it, and act with care.
