An update on our TV and broadband prices

An update on our TV and broadband prices

Devesh Raj, Chief Operating Officer, Sky

This April, we will be introducing some changes to prices of Sky’s TV and broadband products. I wanted to take this opportunity to explain to our customers why this decision is necessary and why we’re always committed to offering you excellent value.

At Sky, everything we do is focused on bringing people the joy of a better experience. Whether it’s award-winning content, world-class sports coverage, or reliable broadband, we strive to provide an offering that sets us apart. I’m proud to say we’ve invested heavily over the last twelve months, so our customers now have access to more than ever before.

This continued investment to deliver the best and most reliable products, along with increased supplier costs, means most of our TV and broadband customers will see a change in their price this year. But we’ve made every effort to minimise the financial impact to you.

What’s changing for our customers

From April, our TV and broadband packages will increase by an average of 6.2%, which is either in line with or lower than other providers. Over the last four years, our prices have broadly increased in line with inflation, reflecting our ongoing commitment to fair and transparent pricing.

I’m pleased to confirm that the cost of our broadband and mobile social tariff will be frozen once again, protecting our most vulnerable customers and ensuring they continue to have access to essential services.

We will be reaching out to every customer impacted in the coming weeks, to provide clarity about how their products and services will be affected.

Why we’re making these changes

These price adjustments are reflected in the investments we’ve made to improve our products and services and the heightened pressures businesses across our industry continue to face. For example, the amount we pay wholesalers for our broadband infrastructure or the investments we need to make in technology to deliver product reliability and improvements for our customers.

We’re always striving for better

At Sky, we take great pride in delivering an outstanding customer experience. We stand for “better” and want to continually innovate. 

Our service is best in class – we've received fewer complaints than any other Pay TV or Broadband provider, according to Ofcom’s latest data.

And I wanted to take this opportunity to share a snapshot of how we’ve improved our offering for customers over the last year:

Entertainment

We’ve brought thousands of hours of award-winning film and TV content to customers, including outstanding original content such as The Day of the Jackal, The Tattooist of Auschwitz and Sweetpea.

And there’s plenty more to watch in 2025, including The Death of Bunny Munro, The Last of Us, the third seasons of Gangs of London and The White Lotus, as well as the farewell series of our critically acclaimed original comedy, Brassic.

We know our customers love this content, which is why we continue to invest in bringing the best shows to our subscribers. In fact, a third of the TV our customers watch is made by Sky – including all our worldclass sports, news, entertainment and movies.

Sky Sports:

Sky Sports continues to be the undisputed home for sport in the UK, and we’ve now secured rights to the Premier League, EFL, F1, England cricket and tennis until the end of the decade.

We’ve launched Sky Sports+, bringing customers 50% more sport as part of their subscription, including over 1,000 EFL matches a season, 100 tennis tournaments a year, every men’s Super League match and more. From August, we’ll show 70% more Premier League fixtures than ever before, with up to 100 more matches each season. 

This year, we have an amazing line up of landmark sporting moments shown exclusively live with Sky Sports, including the 2025 British and Irish Lions tour of Australia and the 2025 Ryder Cup.

Products and Services:

Due to greater demand, we’ve invested to grow our peak broadband network capacity by 27% since 2021 and over the past few years have also worked hard to reduce broadband faults by 26%. 

We’re offering eligible Sky VIP customers the opportunity to move to faster, more reliable Full Fibre broadband for no extra cost, with no change to their contract or activation fees.

We keep investing in making our Sky Glass and Sky Stream Entertainment OS operating system even smarter, and last year brought new features to customers including a personalised recommendation rail, enhanced voice control options and lower latency on Sky Sports Main Event.

Industry Changes

I also want to provide our customers with clarity on Sky’s approach to price rises, against wider changes in our industry.

Last month, new Ofcom regulations came into force that apply to providers who include future, inflation-linked price rises in their broadband, talk or mobile contracts. Going forwards, they’ll have to publish any increases in pounds and pence.

This ruling does not apply to Sky because we don’t apply increases in this way.

Unlike many other major providers, our prices across broadband and talk are variable, which means customers who are in a minimum term on these products can cancel their package after being notified of a price increase, without paying early termination fees.

This is why we send out detailed notifications about any changes to our prices and outline your rights to cancel. We’ll confirm if and how these terms apply to you when we contact you.

I hope this explains some of the decision making and context behind this year’s price changes.

We understand price changes can be unwelcome, but they are necessary to sustain the quality and reliability of the services you value. Our promise remains steadfast: to deliver the best in entertainment, sports, and broadband while ensuring we offer exceptional value.

Thank you for choosing Sky.