Rewarding our customers

At Sky, we never forget that our customers choose whether or not to have a relationship with us. With this in mind, our focus is on delivering products and services that they love, value and are happy to pay for. But at the same time, we also consider the wider experience of being a Sky customer – whether by improving customer service or creating rewards and experiences that recognise loyalty. It’s another way of saying ‘thank you’.

Our customers rightly demand that we continue to innovate as a business, to create even more value in the Sky subscription. Just last week, we announced a series of enhancements to our products. These included Sky Anytime+ becoming available to more than 5 million Sky+HD homes, the addition of BBC and ITV content to the service, and confirmation that Sky Go, which is to launch on Android later this month, will have even more channels joining the service, including Sky 1, Sky Atlantic and Sky Sports F1.

They are just the latest examples of how we can use content and product innovation to make the Sky experience the best it can be, helping our customers get the most from Sky. However, we recognise that our relationship with our customers can go even further– and that’s where the Sky Rewards programme comes in. It’s about how we can offer and create experiences for our customers beyond their TVs, PCs or mobiles.

Sky Rewards helps bring customers even closer to the entertainment they love, whether through free cinema tickets as part of the UK’s biggest movie screenings programme, the chance to be an extra in a Sky show or in the audience for programmes like Got to Dance or A League of Their Own. We also offer the opportunity for customers to visit the Sky Backstage bar at The O2 - an exclusive and award-winning area behind the main stage where Sky customers and their friends can relax before and after selected shows. Then there’s always the ever-growing range of rewards and offers which are exclusively available to Sky customers.

Building on this programme, I’m pleased to announce that we’ve recently launched another exciting new customer reward which offers all Sky TV customers two free tickets to Disneyland Paris in celebration of the park’s 20th anniversary. The tickets, for use between 1st April and 31st October 2012, can be redeemed via the Sky Rewards website, with bookings needing to be made before Monday 30th April – it’s as simple as that!

And there’s even more ahead for Sky customers. Motor sport fans have much to look forward to following the announcement of our brand new, dedicated Formula 1™ channel that will take viewers closer to the sport than ever before. To coincide with the launch of the channel, we’ll also be announcing a range of Formula 1™ rewards for Sky TV customers with Sky Sports or the HD Pack in the coming weeks.

These are just some of the exciting plans that we’re proud to be putting in place for our customers. By enhancing our content, products and services we can attract new customers and make our existing customers even more satisfied. With Sky Rewards we can really supercharge the Sky experience so that our customers feel like they’re getting even more value and are being rewarded for being with Sky.