Sky and BT agree cross supply of TV channels

Sky has concluded an agreement with BT which means Sky customers will have their choice of the best sports all through a single Sky TV subscription, while also broadening the reach of Sky’s leading entertainment channel brands to all major Pay-TV services in the UK for the first time.

Under the agreement, Sky will receive wholesale supply of the BT Sport channels enabling it to offer its customers access to every single match of the Premier League, the UEFA Champions League and Europa League shown on Sky and BT channels through one simple Sky contract. This will be the first time Sky is able to provide BT Sport to its customers directly as part of a Sky bundle or on a standalone basis and across all Sky platforms including Sky Go. BT Sport will also be available as an app on NOW TV boxes.

Sky will make its NOW TV streaming service available on the BT TV set-top-box. As retail agent, BT will sell NOW TV on Sky’s behalf, offering BT TV customers access to Now TV’s most popular content including Sky Atlantic, Sky One, Sky Living, Sky Sports and Sky Cinema.

This agreement is a further step in Sky’s strategy to maximise distribution of key channel brands and to monetise its content investment further across all TV platforms. By adding Now TV to the heart of BT’s TV offering, Sky’s portfolio of TV entertainment brands will be available to all UK consumers through each major Pay-TV service, reaching new customers and expanding the appeal of our channels to advertisers.

It is expected that these new services will be available to customers from early 2019 (for more information see here).

Jeremy Darroch, Group CEO, Sky, said,

“This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide.

UK consumers will have even more ways to watch great Sky entertainment content with our leading portfolio of channels – Sky Atlantic, Sky One and Sky Living – available on all major Pay-TV platforms for the first time.

This is all part of our stated strategy to enhance our customer offering, to broaden our appeal and to open up new revenue streams for our business.”

Notes to editors

- BT TV customers will be able to access the NOW TV service on their box

- Customers will be able to watch a wide variety of Entertainment, films, kids and sports including shows on Sky Atlantic, Sky One, Sky Living and Sky Cinema

- Shows on Sky’s channels include Sky Original Productions:, Britannia, Save Me, Melrose and Bounty Hunters and the best of the US including West World Series 2 and the Good Doctor

- NOW TV subscribers also have access to over 250 box sets, 1000 movies and a new premiere every day

- BT TV customers will be able to buy NOW TV passes to access great content on their BT TV box

- For Sky customers, they’ll be able to include BT Sport as part of their overall Sky subscription for the first time

- BT customers will be able to access BT Sport on NOW TV boxes and Sky customers will be able to access BT Sport through Sky Go

About Sky 

Sky is Europe's leading entertainment company, serving 22.5 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company has annual revenues of £12.9 billion and is Europe’s leading investor in television content with annual programming close to £7 billion.

From exclusive partnerships with HBO and Showtime, to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.

Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group.

Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY)