Anthony Joshua’s world championship fight against Kubrat Pulev will be the first live boxing event to achieve a 3-star albert certification for the highest standards of sustainable production.
The achievement is part of Sky Sport’s Season of Sustainability, a commitment from the broadcaster to reduce the environmental impact of its sports productions and work with industry partners to create change.
In February 2020, Sky set out its ambition to be net zero carbon by 2030, two decades ahead of the government’s target and published its goal to make all its TV productions net zero within the next ten years.
Taking place at Wembley’s SSE Arena, Joshua v Pulev becomes the first of all live on Sky boxing events this season to be albert certified and is further progress for Sky Sports, who earlier this year confirmed that every Premier League and EFL match broadcast live on Sky Sports this season would also receive the same 3-star standard for sustainability.
Rob Webster, Managing Director, Sky Sports, said: “We are entering a critical decade on the long road to climate recovery, and urgent action is required by every one of us.
“At Sky Sports we know the power our voice and reach can have to lead change in our industry and inspire millions of sports fans to make changes in their lives that can help our world. The albert certification is a big step towards our commitment to make all our productions net zero by 2030.”
The albert certification is awarded to productions that meet the sustainable credentials of albert, the BAFTA and industry-backed consortium set-up to tackle the environmental impact of broadcasting and inspire audiences to act on a more sustainable future.
Over the last 12 months Sky Sports has expanded its use of remote productions, helping the broadcaster reduce employee travel to live events and cut its carbon footprint. It has also worked with outside broadcast suppliers, encouraging them to #GoZero by writing in responsible business targets, such as zero single-use plastics policies. Carbon literacy training has also been offered to all Sky Sports employees, with this being rolled out to presenters, commentators and pundits throughout the season.
In July, Sky Sports became the first broadcaster to sign up to the UNFCCC Sports for Climate Action Framework and is a founding member of BAFTA albert’s Sports Consortium, a group dedicated to driving environmental improvement in the sports broadcasting industry.
Earlier this year, Sky announced it had achieved CarbonNeutral® certification for all of its UK Sky Original productions and received planning permission to build Sky Studios Elstree, what it is planning to be the most environmentally friendly TV studios in the world.
Anthony Joshua v Kubrat Pulev will be live on Sky Sports Box Office, with customers able to watch through Sky Q, the Sky Sports Box Office website, or through the Sky Sports Box Office app.
Sky Zero 2020 achievements
February 2020 – Sky announces commitment to become net zero carbon by 2030
May 2020 – Sky Sports wins the SVG One Planet Award for Sustainability in Sports TV
June 2020 – All Sky Originals from 2019 onward now certified CarbonNeutral® in the UK
July 2020 – Sky Sports become first broadcaster to sign up to UNFCCC’s Sports for Action Framework
July 2020 – Sky Sports confirmed as founding member of BAFTA albert Sports Consortium
July 2020 – Work begins on Sky Studios Elstree which will become the most sustainable film and TV production site in the world when it opens in 2022
September 2020 – Sky Sports announces all Premier League, EFL and Transfer Deadline Day live broadcasts will be BAFTA albert certified
October 2020 – Jeremy Darroch and Sky receive the inaugural MIP SDG Award presented to media companies for their action and contribution to delivering the UN’s Sustainable Development Goals.
November 2020 – Sky announces arrival of 151 new PHEV engineer vans that emit 60% less emissions.
For further information, please contact Sian Parry, Senior Corporate Campaigns Manager: Sian.Parry@sky.uk
About Sky
Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - TV, music, games, online video, fitness and educational content, all in one place, easy. Our streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, I Hate Suzie and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, while Sky Arts, the UK’s only dedicated free-to-air arts channel, makes the arts accessible for everyone. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone.
We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity and we’ve put in place a new programme to invest £30million across our markets over the next three years to tackle racial injustice.
About BAFTA albert
albert is a collaborative BAFTA, indie and broadcaster backed project that brings the screen industries together to tackle their environmental impact and inspire sustainable living. Founded in 2011 and governed by an industry consortium, the group’s objective is to support everyone working in film and TV to create positive environmental change. They do this by enabling every part of the screen industry to eliminate waste and carbon emissions from production and empowering the industry to create on-screen content strategies that support a vision for a sustainable future
The project offers events, training, certification, a bespoke production carbon calculator and a renewable energy procurement project. Each year over 1000 productions use the albert calculator with a further 300 also applying for albert certification.