Sky Broadband becomes Official Broadband Partner of Call of Duty®: Black Ops Cold War

• All Sky Broadband and TV customers get early access to the long-awaited ‘multi player Beta’ game a month before its release via Sky VIP
• Sky VIPs can win exclusive gaming prizes when Call of Duty®: Black Ops Cold War is released

Sky Broadband is the Official Broadband Partner of Call of Duty®: Black Ops Cold War, giving all Sky Broadband and TV customers access to the game’s much-coveted Beta codes and exclusive goodies via Sky VIP, Sky’s free to join loyalty programme.

With average download speeds of 59 Mbps, Sky Broadband Superfast is perfect for gamers, and with a Speed Guarantee as standard, they’ll get the speed they were promised, or money back. All Sky VIP customers can get special access to the Multiplayer Beta game and be some of the first people in the UK to experience the latest Call of Duty action by registering in the Sky VIP section of the My Sky app. Any Sky customers who aren’t already a Sky VIP member can download the My Sky app and join Sky VIP for free.

With the full game launching on 13th November, the #1 selling series in Call of Duty history will return to fans around the globe with the all-new Call of Duty®: Black Ops Cold War, set in the early 1980s, Black Ops Cold War will bring Cold War weapons and equipment into the next generation of Black Ops Multiplayer combat, and an all-new co-operative gameplay experience with Zombies.

Sky VIPs will also get a chance to win great gaming prizes when the game is released in November, including games console bundles, premium and standard copies of the game, and COD Points for the top performers.

David Rey, Managing Director at Sky Broadband, commented: “As the official broadband partner, it’s fantastic to join forces with Activision and offer our loyal customers access to the online Beta. Our Superfast Broadband gives customers the reliable service they need for a smooth gaming experience – a perfect partner for one of the most iconic games around.”

Jim McMullin, VP of Product Management at Activision (makers of COD) said: “Having Sky Broadband as the official Broadband partner of Call of Duty®: Black Ops Cold War is great for our gamers. We know that smooth, uninterrupted gaming is crucial to our community, and Sky Broadband provides the speed and reliability that gamers need.”

Sky customers can register for their Beta code now from the Sky VIP section in My Sky app, ahead of the Beta going live in October. Beta codes will be released by 8^th October and are available for PlayStation 4, Xbox One and PC.

To get your code, join Sky VIP for free via the My Sky app today.

ENDS

Notes to Editors

• Actual platform availability and launch date(s) subject to change. Beta may begin on different dates for each platform. See www.callofduty.com/beta for more details. Minimum Beta duration is 3 days. Limited time only, while Beta codes last, at participating retailers. Internet connection required.
• Online multiplayer subscription may be required.

About Sky

With 24 million customers across six countries, Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content.

Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We’re also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.

Our technology allows Sky customers to watch what they want, when they want, how they want and connects millions of people to content they love. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion. To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 – two decades before we have to – and we’re an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.

About Activision

Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date, pre-orders, features, functionality, gameplay, and reveal of Call of Duty: Black Ops Cold War, including its connection with Call of Duty: Warzone, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, CALL OF DUTY WARZONE, MODERN WARFARE, and WARZONE are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties their respective owners. "PlayStation" is a registered trademark and "PS4" is a trademark of Sony Computer Entertainment Inc.