Our leadership | Dana Strong

Dana is Group Chief Executive of Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation, a global media and technology group. Dana has managed both cable and satellite businesses around the world and is recognised for her track record for accelerating growth.  

Since Dana joined in 2021, Sky has launched two new world-leading streaming platforms – Sky Glass and Sky Stream. These products build on Sky’s passion for entertainment and mark a shift from providing content over satellite to via the internet and straight to people’s TV’s.  

Under her leadership, Sky continues its commitment to the cultural economy, creating award-winning original content, producing the biggest live sporting events, and providing free access to news and the arts.  

A series of landmark sports rights deal have recently been secured by Sky including the broadcast rights to show a record number of Premier League fixtures in a new four-year deal from 2025/26; the UK broadcast rights to the EFL through to the 2028/29 season; the US Open tennis to 2027; Formula 1 to 2029; and the Women’s Super League. Dana has also overseen the expansion of Sky’s long-term partnerships with UK public service broadcasters, Channel 4, ITV, and the BBC, as well as new long-term agreements that have brought Apple TV+, Paramount+, and content from Peacock onto Sky’s Entertainment OS platform.  

Dana has overseen the continued diversification of Sky’s business, with Sky Mobile becoming the fastest growing mobile operator in the UK, the rapid expansion of Sky Broadband’s customer base, and the launch of Sky Protect, a first of its kind smart home protection and insurance service. 

Before joining Sky, Dana led transformation and growth for many of the world’s largest media and telecommunication companies serving as President of Consumer Services for Comcast Cable, the largest broadband and PayTV operator in the United States; President and Chief Operating Officer of Virgin Media; and Chief Transformation Officer of Liberty Global.