We’ve announced some changes to our pricing. I want to explain what this means for our customers, why it’s needed, and how we’re keeping Sky’s connectivity and entertainment offering among the best value providers in the market.  

Our customers are at the heart of everything we do at Sky. That’s why we focus on delivering great TV and entertainment, reliable broadband, and flexible mobile options - all backed by award-winning service. Together, these services are designed to make it easy for our customers to stay connected, entertained, and in control, with choice and confidence. 

To keep improving our products and investing in the best and most reliable services, we need to make some adjustments to our pricing. These ongoing investments, alongside rising wholesale and operating costs, mean that most Sky customers will see a change to their prices this year.

18th February: TV and Broadband 

From April, the prices of some of our broadband and TV products will be changing. For Broadband, most customers will see a £3 increase, which is lower than rises announced by major competitors, while some of our TV products will increase £1 - £3. 

We work hard to keep any increases to a minimum, and our approach ensures Sky customers continue to experience some of the lowest increases in the market. I’m pleased to confirm that our broadband social tariff will once again be frozen, helping to protect our most vulnerable customers and ensuring continued access to essential services. 

We’ll be contacting every affected customer from today with clear information about how their specific products and services will be impacted.

6th January: Sky Mobile 

From 14 February, the majority of Sky Mobile customers will see their monthly bill increase by £1.50.

This represents an annual increase of £18, or less than 5p per day.

We’ve worked hard to keep this increase as low as possible while continuing to deliver the quality, service and value you expect from us – and it is lower than similar changes announced by other major mobile providers.

This is also the first time we have implemented a price rise for in-contract customers in over seven years. During this time, we’ve continued to enhance network access and expand trade-in offers, ensuring we’re delivering added value.

We are committed to keeping our customers connected and supporting those who need it most. For the past four years, and continuing this year, we’ve kept our social tariff prices frozen to help protect our most vulnerable customers and ensure they continue to access essential services. There will also be no changes to out-of-tariff costs such as international calls or MMS.

Starting today, we’ll be contacting all impacted customers to explain how these changes affect their plan, including clear information about their rights to cancel their contract penalty free.

These changes reflect ongoing cost pressures across the industry. Over the past year, network costs have risen significantly, while demand for fast, reliable connectivity continues to grow. Despite our efforts to minimise the impact on customers, higher costs for networks, technology, materials, and energy, along with continued investment in our services, have made these adjustments necessary.

I also want reconfirm Sky’s approach to price rises and ensure our customers have transparency about how we manage these changes. 

In 2024, Ofcom introduced new rules preventing inflation-linked mid-contract price rises. Unlike many other providers, Sky has never applied automatic, inflation based increases.

Instead, our prices are variable. This approach gives us greater flexibility to price competitively and helps us keep overall costs lower for customers. Importantly, it also means that if you are within a minimum term and we notify you of a price increase, you have the right to cancel your broadband, satellite pay-TV or mobile package without paying early termination fees, as has always been the case at Sky.

This is why we always send detailed notifications explaining any price changes and clearly setting out your rights. When we contact you, we will confirm if and how these terms apply to your account.

We understand that price changes can be unwelcome, but they allow us to continue delivering reliable connectivity, flexibility, and exceptional customer care. Sky remains one of the best value choices on the market, with competitive prices, flexible plans and an unrivalled content offering across sport, content and news.

I hope this provides some clarity on why we’ve made these changes. Thank you for choosing Sky.