An update on Sky 3D

We were recently very pleased to announce that almost 7 million of our customers in Britain and Ireland have now connected Sky’s On Demand services – making us far and away the biggest connected TV platform. What’s more, we’ve seen on demand downloads hit over 300 million in the last three months alone. That’s up by more than 60% year on year. So as more and more of our customers choose to watch TV when it suits them, we’re making some changes to how customers can watch Sky 3D. 

Since its launch in 2010, Sky 3D has led the industry, becoming the home of incredible 3D content -  from Sir David Attenborough’s award-winning documentaries like Flying Monsters, to the biggest Hollywood blockbusters like Avatar.

So today we’re announcing the latest development in our plans for 3D. From June Sky 3D is going fully on demand. From the latest 3D movie premieres like Guardians of the Galaxy, X-Men Days of Future Past and Dawn of the Planet of the Apes, to the very best in natural history with documentaries like Natural History Museum Alive, it will all be ready and waiting for our customers to view whenever it suits them. 

The changes to 3D are all part of making our on demand offering a fantastic destination for customers. Other recent enhancements that benefit millions of connected customers include putting on demand content front and centre on the Sky+ TV Guide, adding more of the very best Box Sets such as Prison Break and Game of Thrones, and securing rights to even more shows and sport.