Discover, curate and play the music videos you love all in one place with XITE on Sky Q

Sky Q is bringing the best music apps together on your TV with the launch of the new XITE app, an interactive music video platform where you can discover, curate and play your favourite music videos, all in one place.

The release of XITE makes the award-winning Sky Q TV platform a one-stop shop for music fans – there’s a dedicated music section where customers can easily find and watch the music they love, whether that’s picking their perfect soundtrack from Spotify, or watching trending releases on YouTube.

With the XITE music video app, music fans can enjoy a really personalised video experience on the big screen. Customers can customise their own playlist by selecting a style, era or mood and create their perfect music video mix, as well as searching for favourite videos or specific artists. It’s an easy and fun way to rediscover your favourite videos and find new ones from up to 100 music channels

With the Freemium model of XITE, no subscription or log in is required so customers can dive straight in to a world of music videos and all the songs they love, or quickly and easily upgrade online to Premium for an ad-free experience.

Liz Wynn, Director of Sky TV said: “This is brilliant news for customers, Sky Q brings together all the music you love, all in one place, with the new XITE app right next to Spotify and You Tube on the big screen.”

Music fans can also find a host of gigs, music festivals and music documentaries on Sky Arts, as well as over 1,000 movies to sing-along to available on demand with Sky Cinema. For music channel surfers, MTV alone has a suite of seven separate channels to suit your mood and there’s even a NOW 80s channel for any A-Ha or Rick Astley fans out there.

XITE will begin rolling out to all Sky Q customers from today and will be available in the Music and Apps section over the next few weeks.

Notes to Editors

For information contact: Sky@feverpr.com

•    XITE Premium offers no ads, unlimited skips and unlimited search for £4.99 a month.

About XITE

XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalogue, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.

About Sky

With 24 million customers across seven countries, Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Our 31,000 employees help connect our customers with the very best of Sports, News, the arts and to our own local, original content. Following the success of Sky originals like Chernobyl, Patrick Melrose, Das Boot and Gomorrah we launched Sky Studios and now plan to more than double our investment in original drama and comedy over the next five years.

Our technology allows customers to watch what they want, when they want, how they want, and as we connect millions of families to content they love, it is our responsibility to do it safely – that’s why we offer services like Sky Broadband Buddy and the Sky Kids app. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. Our Sky Ocean Rescue campaign has reached millions across Europe, we’re on track to be free of single-use plastic by 2020, we’re investing £25million over five years in ocean-saving tech and we’re a proud employer – recognised by The Times and Stonewall for our approach to inclusivity.