TX: 14th AUGUST, 9PM

(10 X 60)

Sky Living’s ‘Styled To Rock’, the much-anticipated ten-part fashion series executive produced by -icon Rihanna in her debut role as a TV executive, will premiere August 14th, 9pm.

With the panel of mentors:  Girls Aloud’s Nicola Roberts, British designer Henry Holland and stylist Lysa Cooper, personally hand-picked by Rihanna herself, “Styled To Rock” will celebrate the extraordinary talent and creativity in the British fashion scene, and search for the next generation of Britain’s most promising fashion designers. Over ten gruelling weeks’ twelve raw, unknown and talented young designers selected by executive-producer Rihanna,will be challenged by the mentors to create outfits for a string of A-list music artists to wear. The show will ultimately recognise the increasing influence popstars have on mainstream fashion trends and provide an enviable springboard for the aspiring designer’s future fashion career. It’s truly fashion’s biggest gig and the pressure is on. Styled To Rock will bring you high fashion, high emotion and high-level access to the biggest stars in the business.

Each week, a guest music star will take centre stage, and set the designers their challenge – to create and design a bespoke and innovative stage outfit for them to wear at a variety of important occasions, including a multitude of live performances, shoots and high-profile events.  The guest artist will then choose their winning outfit in a tense showcase final that will prove whether the designers have adhered to the instructions they originally set. There’s no room for mistakes – these are very real briefs – no musical artist wants a fashion disaster on their hands in front of merciless photographers and the harsh fashion critics.

The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna herself to wear at her biggest London live gig in 2012, and the enviable chance to dress one of the world’s most famous women for an event that will attract worldwide coverage. It’s high-stakes indeed as the biggest gig in fashion gets underway.

In the premiere episode, Rihanna herself sets the task and we are introduced to the lucky twelve designers. The stakes are set high – to design a Kanye West inspired stage outfit they think he would wear and they have only a matter of hours to get their A-game on. We’ll witness how their creativity fares under the pressure as Henry, Nicola and Lysa are on hand to advise. Who has the potential to make it to the next level?

Styled To Rock is brought to you in association with Diet Coke. Sky customers will be able to enjoy the series exclusively on Sky Living HD this August 14th, 9pm. It will also be available on the move and on demand with Sky Go.

For further information please contact

Jakki Lewis - Publicity Manager, Sky Living HD
T: 020 7032 1494
E: jakki.lewis@bskyb.com

Elena Kemp - Publicist, BSkyB
T:
E: elena.kemp@bskyb.com

Notes to editor

Sky Living HD is one of the UK’s ultimate entertainment destinations on TV. Bursting with the glossiest UK and US productions, the channel embodies fun, optimism and friendship.

Hugely successful commissions like Steps Reunion and Britain & Ireland’s Next Top Model, hosted by global icon Elle Macpherson and now in its eighth season, have emerged as some of the UK’s most talked about programmes.

Making a welcome move into original scripted British drama, supernatural thriller ‘Bedlam’ starring award-winning Lacey Turner returned in June 2012, swiftly followed by the eagerly anticipated new comedies ‘Gates’ starring Tom Ellis and Joanna Page, and Benidorm writer Derren Litten’s ‘The Spa’. Sky Living has turned up the heat to bring even more talent to the channel including Chris Moyles and Stacey Solomon to present The Love Machine, and Nicola Roberts and Henry Holland to host a brand new fashion format executive produced by global icon Rihanna.

Sky Living HD has built a reputation for cleverly identifying and out-manoeuvring its rivals to the best acquired shows and is the home of US hits like Bones, Cougar Town, Grey’s Anatomy, Supernatural, Criminal Minds and America’s Next Top Model.

Sky Living HD's high-gloss output is available at channel 107 cementing its place in Sky’s strengthened entertainment line-up, on the front page of the Sky EPG and is available on the move with Sky Go.