Guest music artists announced for Sky Living’s star-studded new fashion series ‘Styled To Rock’

TX: 14th AUGUST, 9PM

(10 X 60)

Sky Living’s ‘Styled To Rock’, the much-anticipated new fashion series executive produced by -icon Rihanna in her debut role as a TV executive, today announces the raft of A-list music artists who will appear in the series alongside Girls Aloud’s Nicola Roberts, British designer Henry Holland and stylist Lysa Cooper.

Global sensations Katy Perry and The Scissor Sisters join British music stars Cheryl Cole, The Saturdays, Pixie Lott, Rizzle Kicks, Tinchy Stryder, Little Mix, Katy B, Little Boots and of course the show’s boss herself, Rihanna, who will all take centre stage in their respective episodes, while DJ and songwriter Calvin Harris has created and produced the title music for the show. Celebrity hairdresser Nicky Clarke and his creative team will create the overall looks for the designers to showcase their outfits each week.

The guest artist’s challenge is to set twelve unknown, raw and undiscovered designers their challenge – to create and design a bespoke and innovative stage outfit for them to wear at a variety of important occasions, including a multitude of live performances, shoots and high-profile events. The guest artist will then choose their winning outfit in a tense showcase final that will prove whether the designers have adhered to the instructions they originally set. There’s no room for mistakes – these are very real briefs – no musical artist wants a fashion disaster on their hands in front of merciless photographers and harsh fashion critics.

The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna to wear at her biggest London live gig in 2012, and the enviable chance to dress one of the world’s most famous women for an event that will attract worldwide coverage. It’s high-stakes indeed as the biggest gig in fashion gets underway.

With the panel of mentors personally hand-picked by Rihanna herself, “Styled To Rock” will celebrate the extraordinary talent and creativity in the British fashion scene, and search for the next generation of Britain’s most promising fashion designers. Over ten weeks twelve unknown designers selected by executive-producer Rihanna,will be challenged by the mentors to create outfits for a string of A-list music artists to wear. The show will ultimately recognise the increasing influence popstars have on mainstream fashion trends and provide an enviable springboard for the aspiring designer’s future fashion career.

“Styled To Rock” has been made in association with Diet Coke. Sky customers will be able to enjoy the series exclusively on Sky Living HD this August 14th, 9pm. It will also be available on the move and on demand with Sky Go.

For further information please contact:

Jakki Lewis                                                                                                        Elena Kemp

PR Manager                                                                                                       Publicist

+44 207 032 1494                                                                                          +44 207 032 1495

+44 7710 579911                                                                                              +44 7894 500595

Jakki.lewis@bskyb.com                                                                                 Elena.kemp@bskyb.com

www.skypressoffice.co.uk / Follow us on twitter @sky_livingPR

Notes to Editors:

Sky Living HD

Sky Living HD is one of the UK’s ultimate entertainment destinations on TV. Bursting with the glossiest UK and US productions, the channel embodies fun, optimism and friendship.

Hugely successful commissions like Steps Reunion and Britain & Ireland’s Next Top Model, hosted by global icon Elle Macpherson and now in its eighth season, have emerged as some of the UK’s most talked about programmes.

Making a welcome move into original scripted British drama, supernatural thriller ‘Bedlam’ starring award-winning Lacey Turner returned in June 2012, swiftly followed by the eagerly anticipated new comedies ‘Gates’ starring Tom Ellis and Joanna Page, and Benidorm writer Derren Litten’s ‘The Spa’. Sky Living has turned up the heat to bring even more talent to the channel including Chris Moyles and Stacey Solomon to present The Love Machine, and Nicola Roberts and Henry Holland to host a brand new fashion format executive produced by global icon Rihanna.

Sky Living HD has built a reputation for cleverly identifying and out-manoeuvring its rivals to the best acquired shows and is the home of US hits like Bones, Cougar Town, Grey’s Anatomy, Supernatural, Criminal Minds and America’s Next Top Model.

Sky Living HD's high-gloss output is available at channel 107 cementing its place in Sky’s strengthened entertainment line-up, on the front page of the Sky EPG and is available on the move with Sky Go.

For further information please contact

Jakki Lewis - Publicity Manager, Sky Living HD
T: 020 7032 1494
E: jakki.lewis@bskyb.com

Elena Kemp - Publicist, BSkyB
T:
E: elena.kemp@bskyb.com