• First-ever partnership allows hospitality venues to capitalise on one of boxing’s biggest fights of the year
• Tyson Fury comes out of retirement to fight Arslanbek Makhmudov on 11 April, only on Netflix and available through Sky Business for the on-trade
• Data shows increase in spend, frequency and return visits among customers watching live sport in pubs and bars 

Hospitality venues across the UK and Ireland are set to capitalise on one of boxing’s biggest nights of the year, as Netflix and Sky Business announce their first‑ever partnership to deliver a major Netflix boxing event to the on‑trade. 

Tyson Fury returns to the ring to face Arslanbek Makhmudov on 11 April, with the full fight card available only on Netflix and exclusively to licensed venues via Sky Business. The day is expected to attract strong demand from sports fans, with major football and golf fixtures coinciding, allowing venues to maximise dwell time and revenue. 

Under the deal, Sky Business holds exclusive commercial rights to screen the boxing event in pubs, bars and hospitality venues, with operators required to hold a valid commercial licence. Residential Netflix subscriptions cannot legally be used for public screenings.

Alongside Fury’s highly anticipated comeback, the undercard features leading British fighters including Conor Benn and Frazer Clarke, culminating in the British Heavyweight Title bout featuring Jeamie Tshikeva that will be a significant draw for sports fans and a major opportunity for venues to attract crowds. 

Live sport remains a proven revenue driver for the on‑trade. Industry data shows that out‑of‑home sports viewers spend 41% more eating and drinking out each month than non‑sports viewers¹, while customers spend an average of 19% more per visit when watching live sport in pubs and bars¹. Nearly nine in ten say live sport gives them more reasons to visit licensed venues² and increases the likelihood of return visits³. 

Tony Singh, Managing Director of Business Development (Northern Europe) at Netflix, said: “We’re delighted to partner with Sky Business to bring Netflix’s first major UK boxing event to pubs and bars across the country. Expanding on our deep and longstanding partnership with Sky to create exciting new ways for fans to come together and enjoy the action.”

James Tweddle, Director of Hospitality at Sky Business, said: “We’re excited to partner with Netflix for the first time to bring this huge boxing event to the on-trade. Fury’s return, a strong undercard and a major British title on the line makes this a standout night for all boxing fans - and a major commercial opportunity for venues to drive footfall and boost revenue.”

How venues can show the fight

Netflix’s first major UK boxing event is available to licensed venues via Sky Business. Venues can access the full fight card by taking out a commercial PPV licence, helping them create high‑impact live sport occasions and maximise takings on the night.

For more information on commercial licensing and how to show the fight, click here.

End

Notes to Editors: 

1 - CGA BrandTrack Q3 2025; Ipsos OOH Viewing Panel June 2025

2 - Ipsos OOH Viewing Panel Jan 2025

3 - CGA BrandTrack Q3 2025