Now you see it: NOW TV launches new digital magic-inspired integrated brand campaign

Online TV streaming service NOW TV has today launched its new TV ads as part of a major new integrated campaign that reflects its colourful new logo and brand identity, as it rebrands for the first time since its launch in July 2012.  

The theme of the campaign, created by WCRS, is ‘digital magic’ and will initially feature four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of NOW TV.  The insight for the campaign is that NOW TV is a bit like magic as it creates instantaneous transformations and combinations that seem scarcely possible and makes amazing things easy. It’s modern magic for a cutting edge product. 

The campaign will be conjured up across TV, Outdoor, Social Media, Digital Platforms, direct marketing and retail. The media planning for the campaign was developed by Mediacom.

NOW TV’s new brand identity, developed by brand agency venturethree, features a rounded new logo and bright colour palette that reflects the fun, simple and easy nature of NOW TV’s products. 

Jo Fox, Director of Brand Communications, NOW TV commented: “2015 is going to be another action-packed year for NOW TV following our best ever quarter in terms of growth. We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers.”

Ross Neil, Executive Creative Director, WCRS said: “We’re really excited about the campaign. It feels totally fresh and different from anything else out there at the moment. It’s also been built to be flexible, fun and reactive to what’s going on in the world of entertainment.”

Liam Hamill, Strategy Director, venturethree, commented: "We're really proud to have partnered with NOW TV in this exciting next stage of their journey.  Together we've created a strategy, experience and expression that communicates the fresh, easy and innovative nature of the service that will support the business, as it continues to grow and evolve.”

NOW TV offers mind-blowing content at the touch of a button. It’s the flexible way to watch the latest blockbuster movies, live action from all seven Sky Sports channels and must-see shows on 13 of the best pay TV channels including Sky 1, Sky Atlantic and Sky Living and over 250 of the best box sets. It also  It is now available on more than 60 devices including the NOW TV Box, PC, Mac, iPad, iPhone, Android smartphones and tablets, Xbox 360, PS3™, PS4™, YouView, LG Smart TVs, selected LG media devices, Roku boxes and Apple TV. 

Follow the conversation about NOW TV’s new brand campaign using #NOWTVMagic, or see the new ads at www.youtube.com/user/nowtvofficial. 

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Full credits: 

Client: NOW TV

Advertising Agency: WCRS 

Brand Development agency: venturethree

Media Planning Agency: Mediacom

Production Company: Bare Films

Director/Animator: Simon Willows

Notes to editors: 

‘Digital magic’ is a videography and editing technique which creates the effect of ‘sleight of hand’ magic and will showcase the fresh, vibrant and exciting personality of NOW TV.  

About NOW TV:

NOW TV is the online TV streaming service that offers no contract access to the best in movies, sports and entertainment so you can dip in and dip out. The service is available with a NOW TV Box, on the web via a PC or Mac or using an app on a range of over 60 devices. 

Through NOW TV you can purchase a monthly pass to watch  entertainment or movie content, or you can buy a daily or weekly pass to enjoy sport all without signing up to a contract. Plus, when watching on the NOW TV Box, you can watch catch-up services including BBC iPlayer, 4OD and ITV Player for free.

Simply put: NOW TV gives you the TV you really want (without any of the stuff you don’t).  And, with NOW TV you can cancel when you want, so you're not tied in. Available passes are:

• Entertainment Month Pass (£6.99) – a month’s access to over 250 box sets and 13 channels not available on Freeview, including Sky 1, Sky Atlantic, Sky Living, Sky Arts, Discovery, MTV, Comedy Central, GOLD, Disney, FOX, Nickelodeon and Nick. Jnr, plus ITV Encore 

• Sky Sports Day Pass (£6.99) and Sky Sports Week Pass available to purchase via NOWTV.com only (£10.99)– the biggest matches and events live on all 7 Sky Sports channels including  exclusive live action from the Barclays Premier League, UEFA Champions League, Formula 1®, Test cricket, US and European Tour golf, ATP tennis, European and international rugby union and much more.

• Sky Movies Pass (£9.99) – a month’s access to over 1000 movies on demand including up to four new and exclusive Sky Movies premiers each week,  so there’s always something to watch when you want including exclusive Sky Premieres 

The NOW TV Box offers customers a quick and easy way to convert a regular TV into a Smart TV for a one-off box cost of £9.99 with a NOW TV Pass (from £6.99). NOW TV Box: Connects to TV via HDMI (cable supplied). NOW TV account required to activate box.  Customers can select a Sky Movies Pass, Sky Sports Day Pass or an Entertainment Month Pass to create an account and watch NOW TV.  All Passes sold separately. Some apps on the box (such as Spotify) cost extra. Month passes renew automatically until cancelled