Sing together this Christmas with Sky’s heart-warming festive ad
Sing together this Christmas with Sky’s heart-warming festive ad
Get ready to sing your heart out this festive season with the characters from the much-loved family film Sing, who take centre stage in Sky’s 2021 Christmas advert. The ad, which airs in the UK from Wednesday 8th December, sees the return of some favourite Sing characters, as well as a sneak peek at some new and reimagined ones. Sing 2 will be coming to UK cinemas in January 2022, and on Sky Store and Sky Cinema later in the year.
The ad, created in partnership with Universal/Illumination and directed by Garth Jennings (Sing, Hitchhikers Guide to the Galaxy, Son of Rambow), sees the lead character Angie leave work and attempt to rush home to watch the Moon Theatre Christmas special with her family, only to be hit by car trouble. As the snow falls, and her family gives up hope of her making it back in time, Angie appears on the family’s Sky Glass, singing Darlene Love’s Christmas (Baby please come home) alongside Rosita (Reece Witherspoon), Johnny (Taron Egerton), Ash (Scarlett Johansson), Gunter (Nick Kroll) and Meena (Tori Kelly).
The 360 integrated Christmas campaign runs in tandem with Comcast in the US, as well as Sky in Italy, Germany, Austria, and the Republic of Ireland. The ad will launch across multiple formats, including premiering in cinema during Disney’s Encanto, and Spider-Man: No Way Home, TV, VOD, OOH, social and across Sky platforms, in 10”, 30” 60” and 120” cuts. Sky has also agreed partnerships with C-screens, Virgin Radio and The O2, and an augmented reality Christmas card experience, where you can create great shareable animated GIF cards featuring the Sing characters, is available at seven of Sky’s UK retail stores.
Lyssa McGowan, Chief Consumer Officer at Sky UK, said: “Bringing families together through world class entertainment and world class products is in the Sky DNA. Telling a Christmas story with the Sing characters this year brings that to life in a heart-warming and festive way that you can’t resist singing along to.”
Chris Meledandri, Illumination founder and CEO, said: “With Sing 2 director Garth Jennings at the helm, the content introduces a brand-new character who unexpectedly finds themselves expressing themselves creatively through song. It’s an honor to be able to remind people of the power of being together this Christmas through the world of Sing 2 and our characters.”
This Christmas, Sky is also giving families a festive gift with Sing, available to download or stream from Sky Store, completely free, between 8th-31st December.
To watch the Sing Together With Sky ad, visit: https://www.sky.com/watch/sing
For further information, please contact the Sky team at Fever: sky@feverpr.com
About Sky
Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.
We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation. We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
