Sky has once again joined forces with our partners at Disney UK and Pixar Animation Studios to create a brand new TV ad, this time featuring characters from Disney?Pixar’s latest movie “Inside Out” to promote Superfast Sky Fibre.

We’re very excited about this campaign. One of the best things about working at Sky is being able to take something great and make it even better with a touch of collaboration and creativity like this. 

It’s a great fit – “Inside Out” has already taken the record for the biggest-ever US opening for an original film and will be premiering in the UK on 24 July. 

The bespoke ad introduces Riley Anderson and the little voices inside her head – Joy, Anger, Fear, Disgust and Sadness to showcase the emotions we all feel as our broadband fails to perform as we would like it to. 

People who may have experienced poor broadband performance will identify with the emotions expressed by the “Inside Out” characters, who get themselves into quite a panic over the buffering broadband.  Joy manages to calm everyone down and points out the solution that will save the day: Superfast Sky Fibre Broadband. This collaboration is a great way to announce a ground-breaking one year free Superfast Sky Fibre offer, making superfast fibre even more accessible to everyone. 

This offer gives Sky customers better choice and better value than ever before on a great product. According to research by Ofcom, Sky Fibre has the most reliably consistent speeds and the fastest peak time speeds for up to 38Mb fibre broadband. It’s a perfect way of introducing customers to Fibre as well as giving a massive saving of over £180 when switching from BT’s closest comparable fibre service to Sky.

As well as TV advertising, the campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain. 

Click here to see a sneak preview of the ad before it goes to air tonight, and enjoy!

For more information on the offer and Sky Fibre visit sky.com/fibre.