Sky Kids set to headline sponsor step-free Morph trail launching in London

This summer, a free public art trail of over 50 uniquely designed supersized Morph sculptures will pop up alongside iconic London landmarks to raise awareness of Whizz Kidz, the UK’s leading charity for young people in wheelchairs. Morph’s Epic Art Adventure step-free trail will be in full swing across the capital from 19 June to 20 August.  

Sky Kids and Sky VIP are proud to sponsor the trail, bringing to life one of the most-loved characters on Sky Kids screens in a series of brilliant and bold designs. 

Using a Trail Map and interactive App, the public will journey past the South Bank of the Thames and through the historic City of London, discovering fun facts and unlocking exciting rewards along the way.  

Passers-by can also keep their eyes peeled for Sky’s very own Morph sculptures, designed by Rob Biddulph and Amanda Quellin. Blaze A Trail will be located in front of Tower Bridge, whilst Mega Messy Morph will be in full view next to Tate Modern. 

Lucy Murphy, Director of Kids Content at Sky UK said: “We’re delighted to be sponsoring Morph’s Epic Art Adventure trail and supporting the important work of Whizz Kidz. This is the perfect free activity to get families out and about together as they hunt across the city for sculptures of one of Sky Kids most popular characters. And the fact it’s step-free will mean everyone can take part.” 

Sarah Pugh, CEO of Whizz Kidz said: “We are thrilled to have Sky’s support in this step-free art trail, which provides accessibility for all to experience the beauty of art. This trail means that the whole family can get involved and enjoy a summer holiday experience all together.” 

“Both Whizz Kidz and Sky strongly believe in the power of art to bring about positive change, and this project is a wonderful way to draw attention to Whizz Kidz’s mission and impact the lives of more young wheelchair users in the UK.” 

Morph’s Epic Art Adventure is the UK’s first step free trail which aims to raise awareness of the need for young wheelchair-users to be mobile, enabled and included in society. The project is a collaboration between creators of Morph, Aardman Animations, Whizz Kidz and Wild in Art. 

Once the trail ends on 20 August, the Morphs will be auctioned off to raise funds for Whizz Kidz.

For more information please contact: 
Eve.williams@sky.uk (PR Manager at Sky) 

a.hill@whizz-kidz.org.uk (Senior PR Manager at Whizz-Kidz)