Sky Movies premieres Believe to customers on the same day as Theatrical release
Sky Movies premieres Believe to customers on the same day as Theatrical release
Simultaneous release in cinemas across the UK and on Sky Movies on 25th July
Sky Movies will release BELIEVE, starring Brian Cox, Toby Stephen and Natascha McElhone, on Sky Movies on the same day as it goes into cinemas this summer, offering Sky Movies customers the chance to watch it from the comfort of their own homes.
This represents the first time there has ever been a day / date release on the Sky Movies subscription service. The film, which will be released across the UK on 25th July, will air on Sky Movies Premiere at 7pm, and will also be available on demand.
Sky Movies have partnered with Trinity Film, the distributor of BELIEVE, on the innovative deal, in an attempt to further experiment with breaking the traditional windows around how films are released. Sky Movies have previously offered a number of theatrical titles to rent via Sky Store; including Bachelorette.
BELIEVE centres on legendary football manager Sir Matt Busby, restless in the twilight of his life, who discovers a young tearaway on the streets of Manchester with an extraordinary talent for football. Having lived with the game all his life and survived the tragic 1958 Munich plane crash in which 8 of his promising young players were killed, Matt is still committed to continue his work of ‘training lads for life’.
So begins the thrilling adventure as Sir Matt comes out of retirement for one last coaching challenge, to transform this young lad and a group of scallywags into a dream team to compete for the upcoming Manchester Junior Football League Cup. A funny and touching family film, BELIEVE tells the story of how Sir Matt is finally healed, while continuing to inspire generations of dreamers and leaving the world’s greatest football team as his legacy.
“We’re delighted to have such a great film to kick off (no pun intended) this experiment in breaking the traditional windows,” comments Ian Lewis, Director Sky Movies. “BELIEVE is the perfect antidote if you’re feeling a bit down after England's World Cup performance - we’re confident our customers will love it, and we’re thrilled that we can bring it to them at the same time as its released across the UK.”
It is a crucial time for the homegrown, independent sector to explore new business models, and we are delighted to have found in Sky and Picturehouse Cinemas partners willing to do just that, with essential support from the BFI,” adds Cedric Behrel. “Independent family films are notoriously difficult to take to market and we hope the innovative release of Believe will create a precedent for the future.”
The release is being supported by the BFI through a New Models Distribution Fund award.
The BELIEVE premiere will take place on 23rd July at the National Football Museum in Manchester.
For more information on the movie, please visit: www.believe-movie.com or www.skymovies.com.
FOR FURTHER INFORMATION PLEASE CONTACT
Manisha Ferdinand - Head of Sky Arts and Sky Movies PR, Sky Press Office
T: 0207 032 2842
E: manisha.ferdinand@bskyb.com
NOTES TO EDITOR
About Sky Movies
Sky Movies is Europe's largest in-home movie service providing a fantastic range of movies to its customers. At any time, Sky Movies subscribers can choose from hundreds of subscription movies, including recent blockbusters and classics from major Hollywood studios to independents.
Offering a choice of recent and quality titles, from cult indie cinema to the biggest blockbusters and hundreds of titles in HD every month, Sky Movies gives customers flexibility over what they watch, when and how – on the set-top box, on Sky’s comprehensive TV on demand service and on Sky Go, the award-winning multi-platform TV service. Sky Movies is also available on NOW TV - the internet TV service powered by Sky –as well as a range of other platforms including Virgin Media, UPC and TalkTalk.
Sky Movies provides viewers with a range of more than 700 titles to choose from on demand, and up to 5 new Sky Movies premieres added to the service every week - at least a year before they appear on any other TV or streaming subscription service. The service offers customers access to around three-quarters of the year’s top 100 UK box office movies.
As part of your subscription, Sky Movies is available On Demand which gives customers access to hundreds of additional movies via a broadband connection directly to an enabled Sky+HD box. Sky Movies can also be watched on the move on your laptop, iPad, phone or selected Android smartphones with Sky Go. A host of benefits are available to Sky Movies customers including free tickets to preview screenings across the UK.
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For more information visit www.skymovies.com or www.sky.com