Sky Sports Mix adds Tough Mudder to its selection of extreme sports
Friday 20 January 2017
Sky Sports Mix will add yet another extreme sport to the schedule with the addition of Tough Mudder as it continues to expand the variety of sport on offer to all Sky TV customers.
Sky Sports Mix will broadcast the 2016 World’s Toughest Mudder adding to the schedule that has seen 33 different sports since the new channel launched to all Sky TV customers in August. For the first time on UK television, viewers will be able to follow all the action as competitors battle it out in an extreme 24-hour endurance race to become the World’s Toughest Mudder champion.
The Tough Mudder programming adds to an exciting new schedule of extreme sport on the channel which also includes drone racing, surfing, snowboarding, cliff diving and mountain biking.
Sky Sports Head of Multisport, Georgina Faulkner, said: "Sky Sports Mix has brought a whole new set of sporting events into every Sky home for the first time, and Tough Mudder is another exciting addition. Our viewers will already be familiar with these popular events and we will bring the excitement, competition and sheer physical effort to an even wider audience."
The World’s Toughest Mudder series will first air on 24 January with a special pre-show to excite the UK audience. The pre-show will introducing the range of people taking part, from everyday athletes to more practiced endurance runners and ultra-competitors. The main competition event and a follow up programme will both air on 26 January.
In addition to the World’s Toughest Mudder programming, Sky has also agreed to show two more Tough Mudder series in 2017. A six-part series focusing on three ‘every day’ Tough Mudder heroes will air later this year on linear and on Sky’s digital platforms.
Sky Sports Mix will also broadcast an exclusive series following five current and former British Olympians competing in a number of Tough Mudder events. The original content series is due to air in the summer of 2017 and is being produced by Wilson Worldwide Productions.
Tough Mudder’s Founder and CEO, Will Dean, added: “We are thrilled to partner with Sky to expand our video content distribution footprint globally, bringing Tough Mudder to millions of people throughout the UK. Our partnership with Sky will allow us to continue reaching a global audience, while bringing Tough Mudder to Sky Sport’'s millions of viewers."
The Tough Mudder acquisition sits alongside an impressive variety of sports that will be shown on Sky Sports Mix in 2017 such as the NFL playoffs, Premier League football, the Vitality Netball Superleague, ATP 500 tennis and the Snowboarding World Cup.
The World’s Toughest Mudder – Sky Sports Mix
24 January
20:00: World Toughest Mudder pre-show
(Repeat 17:00: 29 January, 17:00: 1 February)
26 January
20:30: World Toughest Mudder main event show
(Repeat 11:30, 21:30: 28 January, 18:00: 29 January, 18:00: 2 February
20:00: World Toughest Mudder Post-show
(Repeat 19:00: 29 January, 18:00: 3 February)
For further information, please contact:
Sky Sports
Sky Sports PR
020 7032 1445
Sky Sports
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About Sky
Sky is Europe's leading entertainment company, serving 21 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
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For more information visit www.sky.com/corporate
About Tough Mudder
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12, Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Toughest Mudder Series, an eight-hour, overnight competition series; World’s Toughest Mudder, a grueling 24-hour endurance competition; and an extremely vibrant engaging social and digital destination for fitness, nutrition and wellness content delivered across multiple platforms.
The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 across four continents, including Asia through its partnerships with Seroja and IMG. More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, US Army, Olympus, Bosch, YouTube, Snapchat, Live Stream, Sky Sports, The CW and CBS Sports.
