Sky Sports Mix backs sporting heroes in new Tough Mudder series

Tuesday 21 March 2017

Sky Sports Mix backs sporting heroes in new Tough Mudder series


Sky Sports will broadcast an original ‘Mission Mudder’ series featuring six Olympic stars competing in three ultimate Tough Mudder challenges.   

Sky Sports Mix continues to excite and entertain audiences of all ages with its programming and has added six-part documentary 'Mission Mudder' to its schedule. Airing this summer, the series will follow six popular athletes joining forces to take on three extreme Tough Mudder events, competing against some of the best teams and individuals in the world. 

The celebrity team is made up of Welsh taekwondo star and double gold medallist Jade Jones, former World and European indoor 400m champion Perri Shakes-Drayton and cycling’s World silver medallist Jess Varnish. Also joining the line-up are Team GB’s Aimee Fuller (snowboarding), Ashley McKenzie (Judo) and Anthony Fowler (boxing). The athletes will team up to create an ‘all-star’ style team competing on some of the most gruelling endurance and obstacle courses in the UK and the USA. 

Produced by Wilson Worldwide Productions, Mission Mudder will also explore the athletes’ personal stories, their physical and mental preparation for three demanding events and the challenges of working together to conquer the unfamiliar Tough Mudder challenge.

Double Olympic gold medallist and Mission Mudder participant, Jade Jones, commented: “The series is guaranteed to be exciting, emotional and unlike anything you have seen before. I am looking forward to the mental and physical challenge but also to working with what promises to be such a great team. Mission Mudder is a really exciting project to be a part of and I can’t wait for UK fans to follow us on our journey on Sky Sports Mix.” 

Sky’s Tough Mudder programming adds to a dynamic schedule of sport on Sky Sports Mix, which since its launch six months ago, has broadcast over 33 different sports to every Sky TV home. Mission Mudder will sit alongside a range of extreme sports on the channel which also includes drone racing, snowboarding and cliff diving. 

Sky Sports Head of Multisport, Georgina Faulkner, said: "Misson Mudder is another example of Sky Sports Mix offering new and original content to Sky TV customers. The series will bring the physical toughness and competitive nature of traditional Tough Mudder events, with the added excitement of involving such well known athletes. It will be a real highlight this summer.” 

For further information, please contact:

Sky Sports

Sky Sports PR

020 7032 1445

Sky Sports

Follow us on twitter @SkySports

 

Athletes will be available for interview on Friday 24th on the phone. 


About Sky 

Sky is Europe's leading entertainment company, serving 21 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.9 billion. The group employs 30,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate


About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tougher Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competitive series; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Vega, Kingstone Press, For Goodness Shakes, Bosch, Snapchat, Live Stream, CBS Sports, Sky Sports, ESPN Media Distribution and The CW. To join the conversation, follow Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudder, on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.


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