I’ve been lucky enough to work on some brilliant projects during my time at Sky. Our brand new bespoke Sky Fibre campaign, where we worked for the first time in partnership with Universal Studios, is the latest example.
 
If you’re not familiar with Minions, then you’re missing out (and you’ve no excuse – you can see their debut in Despicable Me, available in Sky Store Buy & Keep now!) These hilarious gaffe-prone little yellow characters have won their own fan following, earning them their very own movie, out on 26 June.
 
But we’re excited to say that Sky is giving fans the chance to meet the three starring Minions – Bob, Stuart and Kevin – a month early having enlisted them to get the party started and spread the word about Sky Fibre and our new £10 a month product.
 
This project was all about collaboration. We’re in a unique position at Sky to be able to call on great partnerships and combine the strengths of different areas of our business to create something special. And it’s been a fantastic experience to work with a key content partner like Universal to market a communications product in this campaign.
 
From the get-go, Universal have been as excited about the project as us. They helped us harness the power of the Minions to secure the number 1 hit single Uptown Funk for use across the campaign.
 
Months of hard work between Sky, WCRS Universal and Illumination across the UK/US time zones all came to fruition this week when we saw the finished bespoke animated TV ad. This will run along with print, outdoor, radio and digital marketing, all created by WCRS and VentureThree.

Universal are all about having fun and between us we really tried to bring the sweet yet subversive personalities of the Minions out to play. How better to get the message out about the market’s fastest peak time speed fibre broadband measured by Ofcom from Europe’s leading entertainment company?

Join the party and watch the ad here.